CASE STUDY // Business software sector client2022 - 2023
Email Automation & Sales Cycle Platform
High-throughput backend engine and web application for automated email marketing campaigns, lead nurturing sequences, and commercial sales cycle automation.
The Challenge
Process and dispatch tens of thousands of emails per hour without server bottlenecks, memory spikes, or compromising domain delivery reputation.
The Solution & Technical Approach
Engineered scalable queue pipelines with rate limiting, dynamic HTML template rendering with variable interpolation, and real-time open/click analytics.
Key Features
- Asynchronous dispatch engine with rate throttling and Redis queue workers
- Dynamic HTML email template builder with conditional tags and preview
- Automated bounce, unsubscribe, and spam complaint management
- Live analytics dashboard tracking deliverability, opens, and conversions
Technical Architecture
Event-driven Laravel backend with asynchronous Redis queue workers, partitioned MySQL storage, distributed SMTP routing, and automated bounce handling.
Business software sector client
RoleSenior Backend Engineer
Timeline2022 - 2023
ClientBusiness software sector client
Technology Stack
Frontend
BladeJavaScript ES6+Tailwind CSSBootstrap
Backend
PHP 8.2Laravel 10Queue WorkersRESTful API
Database
MySQLRedis (Queues & Cache)
Cloud & DevOps
Linux VPSNginxSMTP Relay / MailgunCron Schedulers
NEXT STEP // COLLABORATION
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